MBA in Marketing Management

MBA in Marketing Management

Semester 1

1. Marketing Management
2. Principles of Management
3. Organizational Behavior
4. Finance I
5. Field Foundations

Electives:

(Select any 1 out of 3)

1. Foreign Language(French)I
2. Tourism Principles, Policies and Practices.
3. Managerial Economics

Semester 2

1. Entrepreneurship Management
2. Human Resource Management
3. Finance II
4. Research Methodology
5. Field Foundations

Electives:    

(Select any 1 out of 3)

1. Foreign Language(French)-I
2. Indian Economy
3. Legal Aspects of Business

Semester 3

1. Strategic Management
2. Business Mathematics and Operations Research
3. Consumer and Industrial Buyer Behaviour
4. Marketing Research & Analysis
5. Summer Internship

Electives:

(Select any 1 out of 3)

1. Intellectual Property Rights
2. Sales & Distribution
3. Product and Brand Management

Semester 4

1. International Business
2. Ethics in Business
3. Project Study
4. Services Marketing
5. Quantitative Techniques in Marketing

Electives:

(Select any 1 out of 3)

1. Swayam Course on Marketing
2. Business to business Marketing
3. Rural & Social Marketing