BBA Marketing Management
SEMESTER 1
Subjects | ELECTIVES: Generic Subjects (opt 1 out of 3) | ELECTIVES: Subject Related (opt 1 out of 3) |
1)Principles of Management | 1)Personality Development | 1)Artificial Intelligence for Business and Society |
2)Business Accounting | 2)Health Education and Fitness | 2)French -I |
3)Business Law | 3)Time and Stress Management | 3)Practices in Modern Management |
4)Business Statistics |
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SEMESTER 2
Subjects | ELECTIVES: Generic Subjects (opt 1 out of 3) | ELECTIVES: Subject Related (opt 1 out of 3) |
1)Business Environment | 1)Disaster Management | 1)IT for Business |
2)Cost Accounting | 2)Industrial Psychology | 2)French – II |
3)Production And Material Management | 3)Event Management | 3)Business Communication -I |
4)Marketing Management |
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SEMESTER 3
Subjects | ELECTIVES: Generic Subjects (opt 1 out of 3) | ELECTIVES: Subject Related (opt 1 out of 3) |
1)Research methodology | 1)Public Administration | 1)Safety and environment Management |
2)Business Mathematics | 2)Product and Service Design | 2)Strategic Management |
3)Management Accounting | 3)Family Business Management | 3)Business Communication -II |
4)Managerial Economics |
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SEMESTER 4
Subjects | ELECTIVES: Generic Subjects (opt 1 out of 3) | ELECTIVES: Subject Related (opt 1 out of 3) |
1)Productivity and Quality Management | 1)Public Relationship Management | 1)Business Ethics |
2)Human Resource Management | 2)Basics of Tourism Management | 2)Entrepreneurship Development |
3)Industrial Law | 3)Basics of Fashion Designing | 3)Industrial Buying Behavior |
4)Managerial Skills and Development |
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SEMESTER 5
Subjects | ELECTIVES: Generic Subjects (opt 1 out of 3) | ELECTIVES: Subject Related (opt 2) |
1)Operation Research | 1)E Commerce | 1)Services Management |
2)Business Information System | 2)Tourism Marketing and Promotion | 2)Sales and distribution Management |
3)Customer relationship Management | 3)Derivatives Market | 3)Consumer and Industrial Buying Behavior |
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| 4) Marketing Strategy and Applications |
SEMESTER 6
Subjects | ELECTIVES: Generic Subjects (opt 1 out of 3) | ELECTIVES: Subject Related (opt any 2) |
1)Business Planning and Project Management | 1)Creativity and Innovation Management | 1)Marketing Research |
2)Logistics and Supply Chain Management | 2)Computer and Banking | 2)Advertising and Sales Management |
3) Project Study | 3)Import Export Procedure and Documentation | 3)Product and brand Management |
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| 4)Rural and Social Marketing |
