BBA 4 Years Research Honours
Semester I- 1st Year
|
Course Name |
Type |
No. of Credits |
|
Principles of Management |
DSC |
3 |
|
Business Accounting |
DSC |
4 |
|
Business Statistics |
AEC |
3 |
|
Business Law |
DSC |
3 |
|
Personality Development |
MDC |
3 |
|
Time and Stress Management |
MDC |
3 |
|
Health Education and Fitness |
MDC |
3 |
|
Artificial Intelligence for Business and Society |
SEC |
3 |
|
Foreign Language – French |
SEC |
3 |
|
Practices of Modern Management |
SEC |
3 |
|
Basics of Physical Fitness & Mindfulness (Zumba/Yoga/Aerobics Any 1) |
VAP |
3 |
Semester II – 1st Year
|
Course Name |
Type |
No. of Credits |
|
Marketing Management |
DSC |
3 |
|
Business Environment |
DSC |
4 |
|
Cost Accounting |
DSC |
3 |
|
Disaster Management |
AEC |
3 |
|
Influencer Marketing |
MDC |
3 |
|
Industrial Psychology |
MDC |
3 |
|
Tourism Policies & Promotions |
MDC |
3 |
|
Philosophies of Science and religion/ spirituality |
SEC |
3 |
|
Business Communication & Soft Skills |
SEC |
3 |
|
Computer Applications in Management |
SEC |
3 |
|
Advanced – Physical Fitness & Mindfulness |
VAP |
3 |
Semester III – 2nd Year
|
Course Name |
Type |
No. Of Credits |
|
Production & Operations Management |
DSC |
3 |
|
Research Methodology |
DSC |
3 |
|
Management Accounting |
DSC |
4 |
|
Indian Public Finance |
DSC |
3 |
|
Journalism |
MDC |
3 |
|
Event Management |
MDC |
3 |
|
Web Designing |
SEC |
3 |
|
Excel Dashboard for Beginners |
SEC |
3 |
|
Environmental Studies |
AEC |
3 |
|
Professional Communication Skills |
AEC |
3 |
Semester IV – 2nd Year
|
Course Name |
Type |
No. Of Credits |
|
Human Resource Management |
DSC |
3 |
|
Managerial Skills and Development |
DSC |
3 |
|
Entrepreneurship Management |
DSC |
3 |
|
Global Project Management |
DSC |
4 |
|
Business Ethics & Corporate Social Responsibility |
DSC |
3 |
|
Organization Behaviour |
DSC |
3 |
|
Content Development and Media |
AEC |
3 |
|
Sports Media & Event Management |
AEC |
3 |
Semester V – 3rd Year (Marketing Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Operation Research |
DSC |
3 |
|
Customer Relationship Management |
DSC |
3 |
|
Digital Marketing |
DSC |
4 |
|
Services Marketing and E-Marketing |
DSC |
4 |
|
Marketing Strategy & Application |
DSC |
4 |
|
Internship |
DSC |
4 |
Semester V – 3rd Year (Finance Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Operation Research |
DSC |
3 |
|
Customer Relationship Management |
DSC |
3 |
|
Corporate Financial Decisions |
DSC |
4 |
|
Financial Derivatives |
DSC |
4 |
|
Corporate Valuation and Restructuring |
DSC |
4 |
|
Internship |
DSC |
4 |
Semester V – 3rd Year (International Business Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Operation Research |
DSC |
3 |
|
Customer Relationship Management |
DSC |
3 |
|
Introduction to International Business |
DSC |
4 |
|
International Trade Operations |
DSC |
4 |
|
International Marketing |
DSC |
4 |
|
Internship |
DSC |
4 |
Semester V – 3rd Year (Digital Marketing Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Operation Research |
DSC |
3 |
|
Customer Relationship Management |
DSC |
3 |
|
Agency Marketing & Integrated Media Planning |
DSC |
4 |
|
Outline Display & Video Marketing |
DSC |
4 |
|
Social Media Marketing (DM) |
DSC |
4 |
|
Internship |
DSC |
4 |
Semester VI – 3rd Year (Marketing Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Business Policy and strategic management |
DSC |
4 |
|
Marketing Research and Analytics |
DSC |
4 |
|
Product and Brand Management |
DSC |
4 |
|
Advertising and Brand Management |
DSC |
4 |
|
Major Project report and Viva voice |
DSC |
4 |
Semester VI – 3rd Year (Finance Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Business Policy and Strategic management |
DSC |
4 |
|
International Financial Management |
DSC |
4 |
|
Major Project report and Viva voice |
DSC |
4 |
|
Capital Markets and Regulatory Systems |
DSC |
4 |
|
Financial Reporting & Analysis |
DSC |
4 |
Semester VI – 3rd Year (International Business Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Business Policy and Strategic management |
DSC |
4 |
|
International Relations |
DSC |
4 |
|
International Law |
DSC |
4 |
|
EXIM |
DSC |
4 |
|
Major Project report and Viva voice |
DSC |
4 |
Semester VI – 3rd Year (Digital Marketing Specialization)
|
Course Name |
Type |
No. Of Credits |
|
Business Policy and strategic management |
DSC |
4 |
|
Digital Design & Communications(DM) |
DSC |
4 |
|
Affiliate & Content Marketing (DM) |
DSC |
4 |
|
Search Engine Optimisation in Digital Marketing |
DSC |
4 |
|
Major Project report and Viva voice |
DSC |
4 |
Semester VII – 4th Year
|
Course Name |
Type |
No. Of Credits |
|
Advanced Statistics |
DSC |
4 |
|
Data Visualization using tableau and Power BI |
DSC |
4 |
|
AI and BIG Data Analytics |
DSC |
4 |
|
Business Analytics |
DSC |
4 |
|
Design Thinking and Innovation |
DSC |
4 |
|
Disruptive Innovation |
DSC |
4 |
|
Review of Literature (Scope and Methods) & Synopsis |
DSC |
4 |
Semester VIII – 4th Year
|
Course Name |
Type |
No. Of Credits |
|
Research Project and Dissertation Viva Voce |
DSC |
12 |
|
Academic Report Writing |
DSC |
4 |
|
Data preparation and introduction to SPSS |
DSC |
4 |
