BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Undergraduate Program (BBA)
I. Bachelors in Business Administration (BBA) Finance:
1. To impart basic accounting knowledge and to make familiar and understand the importance of Business Accounting to the students which is needed in Business World.
2. To make them aware of cost classification and importance of cost sheet.
3. To make them aware of process costing and inventory management techniques.
4. To provide students with Accounts fundamental necessary to prepare, solve and analyze Financial Statement
5. To provide opportunity for students to work in Finance Department and to make wise decision related to Management multi-disciplinary projects
6. To impart n basic knowledge of derivatives markets
7. To make the student well acquainted with current financial practices and financial services
8. To impart Knowledge on valuation of different sources of finance and make students aware of the rationale, procedure and implications of various corporate decision.
9. To provide students with a sound foundation of Banks and financial institutions
10. To demonstrate salient features, importance and present position of financial services in the Indian financial sector
11. Demonstrate critical thinking, analytical and problem solving skills in the context of derivatives pricing and hedging practice
12. To impart knowledge on investment environment and investment process.
II.Bachelors in Business Administration (BBA) International Business
1. To focus on emerging international business environment
2. To bring out the importance of international business; and to analyze global business Principles and practices with reference to various Indian firms.
3. To make students aware about barriers to international trade
4. To familiarize the students with documentations and procedural requirements of International Business.
5. Discuss position of the developing countries in International relations.
6. To make familiar students with Scope of international business in terms of International Law
7. Identify the nature of international law and the structure of the international legal system.
8. Understand international trade regulation.
III.Bachelors in Business Administration (BBA) Marketing:
1. To help students understand the basic concepts of Marketing Management.
2. To help students comprehend various situations and marketing terminologies.
3. To make them understand marketing mix, new development process
4. To highlight the strategic role of product management in organizational and functional context
5. To make the students understand the deeper aspects of successful services marketing.
6. To make students understand consumer needs role of product and service manager
7. To introduce industrial buyer’s behavior and its utility in different contexts of marketing process.
8. To make them aware about sage of various promotional tools
9. To provide a detailed understanding of Customer Handling Skills
10. To differentiate between Industrial and consumer markets and organization and consumer buying.
11. To define Sales Promotion, Tools of Sales Promotion
12. To equip students with advertising concepts & PR fundamental related to their respective sectors.
13. To demonstrate overview, structure and ethics in advertising.
IV.Bachelors in Business Administration (BBA) Banking and Insurance:
1. To help students understand the fundamentals and theoretical base of principles of banking and insurance business
2. To make the students understand various principles, provisions that govern the Life General Insurance Contracts
3. To impart knowledge on classification of insurance
4. To make students to learn and understand the aspects of Retail banking
5. To make the students aware of process of providing innovative banking and insurance business services.
6. To make understandable to the students regarding the new concepts introduced in the banking and insurance system.
7. To give an adequate exposure to operational environment in the field of Banking & Insurance
8. To demonstrate how marketing strategies are applied in Banking and Insurance Sectors.
9. To make student understand the significance of Customer Satisfaction in Banking and Insurance industry .
Bachelors in Business Administration (BBA) Hospital Administration
1. To incorporate healthcare principles with business and industry understanding.
2. To develop young effervescent professionals for managing healthcare organizations.
3. To make students face managerial actions in healthcare-related industries or organizations by projects and training.
4. To acquire and practice leadership and managerial skills that will positively affect performance as a healthcare manager.
5. Promote research in the field of healthcare and hospitals to improve the efficiency of health care delivery systems.
Master of Business Administration (MBA)
Postgraduate Program (MBA)
The MBA degree program is an accelerated, highly flexible and career-focused degree program that completely provides graduates with competencies that are in demand by the fastest growing professions and industries. MBA program prepares students for leadership roles in a wide range of industries of all sectors. MBA Program provides relevant, rigorous and career-focused degree programs that prepare leaders to add value to their firms and organizations in the dynamic global marketplace.
1. The Program aims to build the sales and marketing skills of the student. It also enhances the networking skills of the student so that he/she becomes capable in making business decisions.
2. The Program is designed to train the students in Accounting, Finance, Banking, Financial Services and Taxation. The outcome of the program is to transform each student as per the industry and to draw conclusions from them. This ultimately helps them in the decision making process.
3. The program contributes to the effective management of key human resource functions within organisations. It examines the current issues, trends, practices, processes in Human Resource Management.
4. The program effectively applies sport management theory and best practices within a sport organization. It facilitates and demonstrates the knowledge of the various skills, roles and functions of sports managers.
5. The program is designed to provide students with comprehensive knowledge and technical skills needed to successfully participate in and support the increasingly applied role of information technology in corporate decision-making. The objective of this course is to give an insight into the principles of Enterprise Planning Systems, its utility and implementation issues.
6. The Operations Management degree program develops skills in problem solving, project management, communication, and managing effectively in team-based work environments, and prepares students for employment within a wide variety of service and product industries.
7. The Program aims to develop and groom top class healthcare management professionals with in-depth knowledge and expertise suited to the various organizations in the field of healthcare globally. It also enables students to recognize, plan and develop appropriate management skills necessary to build a strong benchmark in the health care sector.
8. The objective of MBA Pharmaceuticals Management course is to develop students, over the period of two years, by rigorous field work and academics, for managerial positions in the Pharmaceutical Industry
9. The Program aims to develop future leaders and managers in the fast growing logistics and supply chain sectors.
10. The Program is structured to appreciate complexities of operating a retail business. It also highlights the importance of retail strategy in the changing environment.
11. The Program focuses on emerging business environment in India and the world. It is aimed at bringing out the importance of international business and to analyse global business principles and practices with reference to various Indian firms. It highlights the range of strategic options open to companies competing internationally.
12. The program helps the student get a panoramic view of aviation scenario in the world and in India. It helps the student to understand the international and national regulatory structure. It familiarizes the students to appreciate the role of aviation industry stakeholders. It aims to help the student understand the fundamentals of flight, propulsion and meteorology.
13. The program aims to familiarize the students with the basic concepts of life sciences and Biotechnology. It familiarizes the students with the basic concepts of Bioinformatics.
14. This program provides a strong foundation in Banking and Finance sectors. This Program helps to learn to check accounts, keeping the money for savings, money exchange, and issuing loans and credits. This Program also deals with the money, time, and risk that are related to the banking and finance
MBA in Marketing Management
1. To outline key marketing concepts and its application to different markets
2. To identify factors and processes essential for designing marketing strategy
3. To analyse and examine the implementation of marketing concepts and strategy to firms
MBA in Human Resource Management
1. To facilitate the development of better understanding of human resources issues as they relate to other managerial functions.
2. To apply knowledge of Recruitment advertisements, profiling techniques
3. To Implement different interviewing methods.
4. To Prepare Questionnaire for interviewers.
5. To analyse the Impact of organizational Performance & HRD
6. To do Career planning and Succession Planning.
MBA in Finance Management
1. To make students to apply the conceptual and theoretical knowledge of finance field to practical business world.
2. To develop a broad understanding of financial concepts, financial services, knowledge of financial theories within the primary areas of finance.
3. To make Students familiar with functioning of Stock market and Derivative market
4. To make students aware about application of financial analysis tools and techniques to facilitate financial decision making of an organization.
5. To make students aware about Fintech and Financial Services.
6. To make Students aware about Venture Capital and Equity Funding.
MBA in Sports Management
1. To Make Students understand the relevance and importance Sports industry
2. The programme offers basic understanding of the nuances and intricacies of the sports business.
3. To make them understand the needs of the sports industry by making them understand how to successfully incorporate analytics and economic analyses into the daily management of sports organizations.
4. To make student familiar with decision-making in contemporary sport practices based on their personal ethical perspectives and values.
5. To help Students to develop solid skills that meet the challenges of the dynamic sports world.
6. Knowledge of Sports Business Management will be able to develop the strength needed to thrive in other high-pressure industries too.
MBA in Biotechnology Management
1. To familiarize the students with the basic concepts of life sciences and Biotechnology.
2. To familiarize the students with the basic concepts of Bioinformatics.
3. To Help students learn in depth of Basic Biotechnology.
4. To clear the understanding of Life sciences in general.
5. To introduce fundamental aspects of Intellectual Property Rights to students in development and management of innovative projects in industries.
6. To disseminate knowledge on patents, patent regime in India and abroad and registration aspects.
7. To have a multidisciplinary subject’s knowledge to well suited for Biopharmaceutical Industry.
MBA in Entrepreneurship Management
1. To enhance and critically evaluate and study the role of entrepreneurship in the economic progress of the country through wealth creation and innovative strategies
2. To impart knowledge about entrepreneurial competencies and skills required for starting and sustaining a successful enterprise.
MBA in Health and Hospital Management
• To provide an environment that enables students to benefit and learn nuances of Health and Hospital Management from their collective learning experiences.
• To develop the most-competent healthcare professional in the field of hospital and health care administration.
• To increase the overall understanding of management issues and concepts to make well-informed decisions.
MBA Operation Management
1. To make Students acquire skills in assessment, planning and interpretation of various OPERTAIONS strategies with recent advances in the same.
2. To make students to recognize the need of research and its applications, keeping up with the recent trends in OPERATIONS. Students will develop knowledge and skills in LIFO & FIFO ACTIVITIES.
3. To make Students to develop their skills in STORE Management & operational activities in industry point of view.
4. To Prepares students for employment within a wide variety of service and product industries.
MBA in Logistics and Supply Chain Management
1. To develop an understanding of basic concepts and role of Logistics and supply chain management in business.
2. To understand how supply chain drivers, play an important role in redefining value chain excellence of Firms.
3. To develop analytical and critical understanding & skills for planning, designing and operations of supply chain.
4. Ability to address SCM problem in a holistic approach by taking into account general management concepts, human resources, environmental concerns and quality, technological and economic aspects
5. Ability to analyse, structure and discuss situation to identify problems in the field of SCM and evaluate their complexity
6. Ability to select and apply suitable methodologies and strategies to design a solution for an SCM problem.
7. To understand, appraise and integrate various supply chain strategies.
MBA In Banking and Insurance
1. To make students identify the importance of various Banking and Insurance products.
2. To make Students understand financial analysis of banks and insurance companies.
3. To let students, know the various treasury forex management processes and risk management.
4. To help students understand the practices and procedures related to deposits and credit 5. Documentation.
6. To help students understand various functions related to banking
7. To help students understand the practices and procedures related to deposits and credit
8. documentation
9. To help students understand various functions related to banking
MBA Pharmaceuticals Industry Management
1. To familiarize students with dynamics of Indian pharmaceutical market and its position as producer and consumer of pharmaceutical products.
2. To understand issues arising during implementation of marketing strategy in the pharmaceutical industry
3. To develop an appreciation of global pharmaceutical business environment.
4. The course helps understand the basic of Pharmaceutical Industry in general.
5. To make students understand issues arising during implementation of marketing strategy in the pharmaceutical industry
MBA Aviation Management
1. To arouse student’s interest in the subject, engage them in proactive mobile learning, and set the scene for the rest of their study at Swinburne.
2. To help the student get a panoramic view of aviation scenario in the world and in India.
3. To impart knowledge on airport planning, airport operation and various qouthrities involved in airport management.
4. To familiarize the student, appreciate the role of aviation industry stakeholders.
5. To help the student understand the fundamentals of flight, propulsion and meteorology.
MBA In International Business
1. To make students aware and make them to identify factors affecting the global economy and international business, and develop a comprehensive understanding of the factors.
2. To make students understand what is international business environment and major decisions in international Business and will be able to understand various political risks involved in International Business.
3. To examine the emerging challengers in global financial market
4. To provide an in depth knowledge of trading instruments in Foreign exchange as well as in money markets from cash, options, swaps, futures, forwards, FRA’s etc.
5. To provide an overview of foreign exchange and money markets that will serve as a Stepping-stone for future managers.
